ALIPTO
Full Case Study
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FROM PASSION TO PRODUCT
My journey with Alipto began long before the design process—I spent over four years crafting and testing homemade shampoo bars, gathering feedback from real users to refine both form and function. This hands-on research became the foundation for a user-centered brand strategy that balances sustainability with everyday usability.
DESIGNING WITH PURPOSE
What started as a personal initiative evolved into a full-scale brand ecosystem, integrating sustainable packaging, 3D-printed prototypes and a refined visual identity. While never commercially launched, Alipto demonstrates how thoughtful design can turn an eco-conscious idea into a market-ready product—bridging the gap between environmental responsibility and consumer appeal.
